The Bloody Mary Festival is Australia’s first nationwide celebration of one of the world’s most iconic and versatile cocktails—created for people who love discovering great drinks and unforgettable experiences.

Across multiple venues, you’ll explore, taste, and experience some of the best Bloody Marys in the country, crafted by top bartenders. Whether you're a seasoned cocktail lover or just curious to try something new, it’s your chance to find your favourite and be part of crowning Australia’s best Bloody Mary.

Expect great venues, bold flavours, and a social, share-worthy experience you’ll want to come back to again and again.

PRODUCED BY allied beverages

The festival is owned and operated by Allied Beverages, owners of BLVD Cocktails.

BLVD specialises in premium, ready-to-serve cocktails and large-scale activations that integrate seamlessly into the on-premise environment. Through its network of venues and industry relationships, BLVD is uniquely positioned to execute a nationally scalable event platform.